Surprised to hear that over one-third of business users are switching from WhatsApp to WhatsApp Business? It’s true! But why is this happening, and what’s the buzz all about? Stick around because we’re diving into the reasons behind this shift and how you can make the switch seamlessly.
Benefits of WhatsApp API over WhatsApp Business
When you compare the difference between WhatsApp and WhatsApp Business, WhatsApp Business might seem better, but when it comes to comparing the differences between WhatsApp Business and WhatsApp API, obviously, it's WhatsApp API.
Have a look at the table below to gain more insights so that you can have a better understanding of choosing the right one for your business.
FeatureWhatsApp BusinessWhatsApp API (MyOperator)WhatsApp AnalyticsLimitedYesMessage Limit1000Virtually unlimitedEasy Switch to Call + WhatsAppNoYesUsersSingle-user accessMulti-user accessSecurityEnd-to-end encryptionEnterprise-grade encryptionIntegration OptionsNoneCRM and third-party softwareWhatsApp CampaignsNoYesVirtual Number IncludedNoYesAutomationBasicAdvanced with integrationsSend Template APINoYesChatbot SupportNoYesCostFree (with limitations)Pay-as-you-use modelTarget AudienceSmall businessesEnterprises and growing businessesBroadcast MessagesUp to 256 recipientsUnlimited with pre-approved templatesWhatsApp CatalogLimitedFully customizableMulti-User ChatNoYes
Steps to Activate MyOperator WhatsApp Business Platform
Completing FB verification helps increase your daily message limits and enhances brand recognition.
Step 6: Manage Multiple Accounts
Connect up to 100 WhatsApp numbers under one Business Account Number (BAN).
Streamline communication and manage multiple WhatsApp Business accounts effortlessly.
Now you are ready to experience the difference between WhatsApp and MyOperator WhatsApp Business account, and you can explore advanced features and start your campaigns.
WhatsApp: Designed for personal communication between friends and family.
WhatsApp Business: This is tailored for businesses to communicate professionally with customers and manage operations effectively.
2. Business Profile Creation
WhatsApp: No option for a dedicated business profile.
WhatsApp Business: Allows setting up a business profile with details like business name, logo, address, email, and website for better branding.
3. Messaging Features
WhatsApp: Limited to personal chats, groups, and broadcast lists.
WhatsApp Business: Includes automated replies, quick responses, and greeting messages to enhance customer communication.
4. Catalog and Product Showcase
WhatsApp: No option to showcase products or services.
WhatsApp Business: This offers a product catalog feature where businesses can display their offerings directly within the app.
5. Integration with Tools
WhatsApp: Does not support CRM or API integration.
WhatsApp Business: Integrates with tools like WhatsApp Business API, enabling advanced functionalities such as chatbot automation and CRM connectivity.
6. Analytics and Insights
WhatsApp: No analytics for messages or communication patterns.
WhatsApp Business: Provides insights into basic messaging statistics like sent, delivered, read, and received messages.
7. Multi-agent and Scalability
WhatsApp: Meant for single users, with no scalability options.
WhatsApp Business: The basic app is free, but API solutions may involve additional costs for advanced features.
9. User Trust and Verification
WhatsApp: No verification or brand recognition tools.
WhatsApp Business: Offers Blue tick verification for businesses, building customer trust and credibility.
No matter if you’re a small business owner or at the helm of a large enterprise, MyOperator's WhatsApp Business API can revolutionize your communication with customers. While the WhatsApp Business app is a fantastic starting point for many, tools like MyOperator’s WhatsApp API offer the scalability and advanced features that will elevate your messaging game.
Why wait? Dive into the power of WhatsApp today! Using our API, you can forge deeper connections, enhance engagement, and accelerate your business growth. Let’s get started on this exciting journey together!