WhatsApp Blue Tick: A Guide to Getting Meta Verified in 2026

Meta Verified for WhatsApp, known as the Blue Tick, is now available for businesses to establish authenticity and build customer trust. This guide details the eligibility criteria, subscription plans, and application process.

In fact, a study by Ofcom found that among people who recognized the blue verification badge, 45% said it influenced their decision to trust that the account was genuine. That’s a clear sign of how much a simple tick can shape customer perception and confidence.

However, for smaller businesses, obtaining WhatsApp’s coveted Green Tick, now rebranded as the Blue Tick, was often out of reach due to stringent requirements.

Recognizing this challenge, Meta has introduced the WhatsApp Blue Tick, or Meta Verified, a more accessible verification option for businesses of all sizes.

So, what does this mean for your business?

Whether you’re an enterprise or a small business, this new subscription model allows you to gain the official blue checkmark, enhancing brand visibility and protecting your brand identity online.

In this blog, we’ll explore everything you need to know about the WhatsApp Blue Tick, including its eligibility criteria, subscription plans, benefits, and how it affects businesses already verified with the Green Tick.

What Is the WhatsApp Blue Tick Subscription?

The WhatsApp Blue Tick is a new official blue checkmark available for businesses on WhatsApp, marking verified accounts and building brand authenticity. For customers browsing your profile, the blue check is an assurance of credibility, making your business stand out from the crowd.

Unlike the previous Green Tick, the Blue Tick is a paid subscription available through the WhatsApp Business app or Business API. With a range of subscription plans, it caters to companies of all sizes, from startups to large enterprises.

Why Did Meta Transition from Green Tick to Blue Tick?

Meta’s move from the Green Tick to the Blue Tick was driven by several goals that include:

• Unified Branding: This shift aligns with the verified status across other Meta platforms like Facebook and Instagram.
• Improved Accessibility: Previously, only companies using WhatsApp Business API could apply for the Green Tick. Now, Blue Tick is available to all businesses using the WhatsApp Business app or the WhatsApp Business API.
• Enhanced Brand Protection: The blue checkmark assures users that they’re engaging with a verified brand, reducing risks related to scams and impersonation.

Eligibility Criteria for WhatsApp Blue Tick Subscription

Who can apply for the WhatsApp Blue Tick? Here’s what Meta requires:

• You must be at least 18 years old.
• Your business profile should have a profile name and picture.
• An active WhatsApp Business Premium subscription should not be in place.
• Your business needs to be active on WhatsApp Business.
• Your business should operate in a supported country (such as India, Brazil, Indonesia, or Colombia, with more being added).

WhatsApp Blue Tick Subscription Plans

Subscription plans for the Meta Verified Blue Tick are available at different tiers. Pricing varies by region and is typically charged in local currency. The following is an example based on pricing in India: (Source: Meta Verified for Business Pricing)

How Will the Blue Tick Affect Businesses with an Active Green Tick?

For businesses already verified with the Green Tick, the transition will be seamless. In this regard, Meta states: “If you have a verified badge today, you keep your verified status. No action is required from you.” 

Existing Green Tick accounts will automatically see their tick turn blue, with no additional costs.

How to Apply for WhatsApp Blue Tick via the WhatsApp Business App

For businesses using the WhatsApp Business app, obtaining the Blue Tick is straightforward:

Step 1: Go to settings or business tools

Open the WhatsApp Business app and navigate to the Settings or Business Tools section.

Step 2: Tap Meta verified

Find and select the "Meta Verified" option to begin the subscription process.

Step 3: Choose your plan and purchase

Choose your preferred Meta Verified Plan and complete the purchase through the app.

Note: Update your profile details (picture, business name, email, etc.) before purchase, as changing these details later will temporarily remove your blue tick status.

How to Apply for the WhatsApp Blue Tick with WhatsApp API?

To obtain the WhatsApp Blue Tick, you must go through a WhatsApp Business API provider, such as MyOperator. MyOperator is a comprehensive platform for WhatsApp marketing that uses the official WhatsApp Business APIs, enabling your business to fully leverage WhatsApp’s features. Explore the MyOperator WhatsApp API solution to get started.

Step 1: Access the MyOperator dashboard

Log in to the MyOperator dashboard and apply for the WhatsApp Business API. A verified WhatsApp Business API account is required to proceed with the Blue Tick Verification.

Step 2: Locate the “Apply for Blue Tick” button

In the dashboard, find the “Apply for Blue Tick” button under “All Steps.” Click this button, which will redirect you to WhatsApp’s official verification process.

Step 3: Fill out the Blue Tick application form

A Blue Tick form will appear on the next screen. Carefully fill out the form to submit your Blue Tick application. MyOperator will then forward your application details to Meta for review.

Step 4: Await Meta’s decision

Meta will review your application and typically respond within 7–10 days. Keep in mind that the decision to grant the Blue Tick lies solely with Meta, and MyOperator’s role as a WhatsApp Business Solution Partner is only to submit your application on your behalf.

Note: Receiving the Blue Tick verification badge is ultimately Meta’s decision, and MyOperator does not influence the outcome.

What Documents Are Required for Meta Verification?

To get verified, Meta requires you to confirm your business's identity. You will typically need to provide one of the following, depending on your region: (Source: Meta Verification Requirements)

• Business license
• Certificate of incorporation
• Business tax or VAT registration certificate

Ensure the legal business name and address on the document match the information provided in your business profile.

What Is the Approval Timeline, and What Happens if You Are Rejected?

The verification process timeline can vary, but Meta typically provides a decision within 7-10 business days after you submit all required information.

If your application is rejected, Meta will provide a reason. Common reasons include:

• Incomplete or inaccurate business information
• Mismatched details between documents and your profile
• Violation of WhatsApp Commerce or Business Policies

You can reapply after a waiting period (usually 30 days) once you have corrected the issues that led to the rejection.

Is WhatsApp Blue Tick Subscription Worth It?

The answer depends on your business needs. If you only need basic features and verification, the Blue Tick subscription is a cost-effective choice. However, if you aim to engage a large audience, automate notifications, and integrate chatbots, the WhatsApp Business API may be more suitable.

How MyOperator Can Help You with the WhatsApp Blue Tick?

Establishing credibility is key, especially when consumers are cautious of online scams. The WhatsApp Blue Tick offers an accessible way for businesses of all sizes to gain a verified status, building customer trust and protecting brand identity.

Whether you are a small business or a large enterprise, MyOperator provides a system to manage your application for Meta's Blue Tick. Command your customer conversations with a verified, reliable presence that builds trust.

Why wait! Book a free demo and secure your WhatsApp Bluetick